Retail Brand

Engaging new customers to shop in-store for the holidays.

The Mission

A national discount retailer wanted to engage new customers to shop in-store for the holidays. In order to attract new shoppers, they developed a series of interactive videos that featured holidays savings.

The Action Plan

  • Develop a series of engaging videos featuring the retailer's holiday savings & new products.

  • Utilize ViralGains' Multiple Choice Survey to gauge consumers likelihood to shop at the store & segment audiences into high and low consideration.

  • Message the “low consideration” shoppers, and suppress "high/mid consideration" audiences from future ads.

The ViralGains Difference

ViralGains’ Creative Studio

The retailer utilized ViralGains’ creative studio to transform their video ads into an interactive experience that:

  • Drove viewers to shop their website through custom clickable hotspots & branded logos.

Multiple Choice Survey Suite

Incorporating ViralGains’ Multiple Choice Survey into the video creative enabled the brand to segment ad viewers into “high/mid consideration” and “low consideration” shoppers.

Audience Segmentation

To maximize campaign efficiency, ViralGains targeted “low consideration” shoppers with product focused messaging to attract them to shop in store. “High/mid consideration” audiences were then suppressed from future ads, since they were already brand loyalists.

Key Findings

  • $8MM

    Increase in same-store sales

  • 56K

    Survey Submissions

  • 3K

    Clicks driving to site

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