Auto Brand

Driving Brand Love and Brand Lift with Interactive Video

The Mission

Brand Love to Brand Lift

A major auto brand wanted to drive awareness, favorability and consideration for their new line of minivans using online video ads.

The Solution

Picking Favorites

The brand used ViralGains’ Product Explorer Engagement Card to educate viewers and gauge interest upon video completion.  

As viewers interacted with the ad, ViralGains used those signals to optimize distribution in order to drive unparalleled performance at scale.

ViralGains Auto Brand Video Campaign Performance

The Results

Drive Unparalleled Brand Love at Scale

By optimizing the campaign based on voluntary signals from viewers, ViralGains significantly outperformed every single partner across all brand KPIs.

 

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