December 8, 2022June 18, 2024

ViralGains Partners with LiveRamp

ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio.

With a clear shift in the market underway, privacy-centric data is a critical area of focus among brands, agencies, and publishers alike. Zero-party data is emerging as a winning solution due to its emphasis on information consumers choose to share. This, in turn, enables the consumer to personalize their brand experience on their own terms, and therefore creates a better relationship between brands and consumers.

ViralGains’ ability to deliver quality audiences based on declared data (Zero-Party Audiences) and inferred data (VoiceAlike® Audiences), combined with LiveRamp’s ability to port those audiences across different platforms, makes way for a new approach to audience targeting that has the consumer’s voice at the center.  Benefits include:

• Enhanced Performance: ViralGains’ VoiceAlike® Audiences outperform third party segments across KPIs including Brand Lift, CTR, and on-site actions.
• Scalability: The partnership enables marketers and advertisers to match audiences to over 250 million consumers in the U.S.
• Optimized Budgets: Targeting a more accurate audience helps marketers avoid wasting budget by reaching the right customers.
• Persistent Audiences: Unlike cookies, RampIDs don’t expire after 30 days, which leads to uninterrupted campaign flights with longer-term consumer engagement and interaction.
• Prioritized Privacy: ViralGains prioritizes security and ethical data management by delivering meaningful engagement through intentionally-shared data within advertising.