Video is About True Customer Engagement, Not Just Viewability: Q&A with Tod Loofbourrow, ViralGains
Video advertising is becoming more and more of a preferred medium to advertise and engage with potential customers; but there are different rules for video compared to traditional display advertising. Tod Loofbourrow (pictured below), CEO, ViralGains, explains how much more than basic viewability data and measurement should go into a successful video campaign.
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