Leading an Effective Marketing Team During Times of Crisis
Our very own Cindy Brown, Chief Revenue Officer at ViralGains, sat down with Logan Lyles, Director of Partnerships at Sweet Fish Media, on the B2B Growth podcast to discuss how to lead an effective marketing and sales team in times of crisis.
Cindy touches base on:
- What we do at ViralGains to help marketers and advertisers
- Strategies she’s learned from experiences with other market downturns
- Advice to marketers who have experienced a layoff during COVID-19
- How companies can continue to grow and drive revenue during a crisis
- Tips for adapting business strategy quickly in a crisis
- How having a customer-centric approach sets a business up for success
You can listen to the episode HERE.
