Building a Vision for Data and Delivering Value

In this episode, Vineeth Loganathan, the Director of Machine Learning at ViralGains, discusses building a successful data program. He explores the importance of a clear vision and steps in delivering value through data. Vineeth also explains the concept of zero-party data and how it can be used for targeted marketing. Tune in to gain insights on balancing short-term and long-term data needs and delivering value to customers.