Are We There Yet? Marketers Aspire For That 360-Degree View
Marketers certainly know more about their customers today than in the early days of the Web. The widespread use of analytics means that no out-of-the-ordinary move goes unnoticed.
Indeed, marketers can measure the number of clicks on a banner ad, retweets of a Twitter post, and how many people watched their 30-second video ad on Facebook. But are they able to put it all together? Do they really know what their marketing is doing? And do they have a true 360-degree view of the customer? Is it even attainable? We reached out to some experts for their take.
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