Your Blueprint for Using Zero-Party Data in Ads
Consumers want the best of both worlds: personalized, relevant brand experiences that also respect their privacy. For advertisers, finding the right balance between personalization and privacy can be tricky—but it’s far from impossible. Enter zero-party data, a game-changer for building authentic, trust-driven relationships with your audience. It’s the ultimate way for consumers to have their cake and eat it too.
What Is Zero-Party Data, and Why Does It Matter?
Zero-party data is information that consumers willingly and proactively share with brands. Unlike third-party data—which often raises privacy concerns—zero-party data is built on transparency. It’s the consumer saying, “Here’s what I like, what I need, and how I want you to engage with me.”
This kind of data is incredibly valuable because it’s:
- Privacy-friendly: Consumers offer this information willingly, fostering trust.
- Highly dependable: Direct insights into preferences, intentions, and desires.
- Future-proof: Helps brands comply with tightening privacy regulations.
How ViralGains’ Surveys Transform Ads
By integrating survey questions directly into video and display ads, brands can gather insights in real-time while engaging their audience. It’s seamless, non-intrusive, and creates a win-win scenario: consumers get tailored experiences, and marketers gain actionable insights.
Imagine being able to ask your ad viewers questions like:
- “Which of these upcoming styles most appeals to you?”
- “How likely are you to book a cruise this year?”
- “What is your perception of our bank’s service?”
And receiving answers instantly—all while maintaining the flow of a dynamic ad experience.
5 Ways to Survey Ad Viewers
Our Guide to Zero-Party Ad Surveys offers a blueprint for implementing these innovative ad experiences in your campaigns. You’ll find real-world examples across 6 verticals of how brands are using ad surveys to drive results and get to know consumers better.
Use surveys in your video and display ads to:
- Qualify consumers
- Understand brand perception
- Personalize for interests
- Gauge consideration and intent
- Identify barriers to trying your brand
Start the journey to smarter, privacy-friendly advertising today. Check out the guide on our resource page!.
