Cultivating Connections Through Digital Video

The consideration phase is a pivotal moment in the buyer journey. It is during this phase that consumers will actively engage with brands to learn more about their offerings and understand which brand’s product may best suit them. At this juncture, brands must work hard to drive engagement with consumers that will foster authentic relationships. By cultivating these connections, brands can impact favorability and move consumers down the path to purchase.

In our latest worksheet, The Consideration Phase, we outline helpful strategies and tactics that can help you make the most out of your media spend while driving meaningful connections. With our worksheet, you’ll learn:

• How two-way conversations can shed light on key consumer insights
• Why your messaging strategy should consider your audience’s preferences, attitudes, and behaviors
• How to curate a video ad journey for optimal engagement

Ready to stop wasting media spend and start driving outcomes? Download the worksheet today.