Power Your Marketing With
Zero Party Data
Make ads & content conversational
Every digital impression is a chance to understand how consumers feel about your brand. Transform existing ads into interactive Zero-Party Ads and ask consumers a question or two to gauge the impact of your campaigns on consumer sentiment.
No more guesswork—simply ask consumers how they feel when they see your ads to make informed campaign optimizations based on timely zero-party data.
Personalize, without being creepy
72% of consumers expect companies to understand their needs*, but they don’t want brands secretly following them. Zero-party data solves for this because it’s based on information consumers choose to share.
Gather insights straight from the source
Instead of assuming what people might be interested based on their web behavior, just ask in your ads or web content!
Common question topics include:
- Brand Perception
- Consumer Preferences
- Consideration or Intent
- Product Fit
Improve targeting with Zero-Party Audiences
Activate ViralGains’ Zero-Party Audiences across your technology stack to improve relevance and performance by targeting people who answered your most important qualifying question. Scale these custom segments with VoiceAlike® AI to boost engagement and efficiency.
Leverage our expertise
We’ve been helping brands with zero party data for over 10 years. Partner with one of our strategists to incorporate zero party data into your upcoming marketing efforts.