Pharma Brand

Boosting Audience Quality by 3x with Zero-Party Data and VoiceAlike® AI

The Mission

Educating Gout Patients

A pharma brand sought to generate awareness among a niche audience: gout patients at a specific stage in their treatment cycle.

The Solution

Precision Targeting at Scale

To ensure the campaign reached the most relevant gout patients and caregivers, ViralGains implemented a data-driven approach:

  • Zero-Party Ads:  ViralGains integrated a custom survey into long-form video and display ads, allowing patients and caregivers to self-identify easily.
  • Precision Audience Building: Zero-party data collected from the surveys was used to create highly targeted custom audiences, further scaled with VoiceAlike® AI.
  • Optimized Ad Distribution: The campaign optimized toward these niche audiences, ensuring that the right people received educational content on the treatment’s benefits.

 

The Results

Connecting with the Right Patients

This strategic approach enabled the brand to connect with the patients who needed it most, driving meaningful engagement and awareness. As a result, ViralGains acheived a 4.8x Crossix Audience Quality Score – 3 times higher than the brand’s 1.6x benchmark.

 

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