ViralGains Survey Guide

Your guide to creating in-ad surveys that harness zero-party data to create personalized, engaging ads that resonate with your audience

5 Ways to Survey Your Ad Viewers

Qualify Consumers

Understand if you are reaching an audience that qualifies for your product or service.

Understand Brand Perception

Measure the impact your creative has on key brand values like trust or favorability by asking consumers how they feel about your brand after they see your ads.

Personalize for Interests

Help consumers find the right product through survey questions. Personalize ads for their interests to boost engagement and brand favorability.

Gauge Consideration & Intent

Understand if your ads influenced consumers to consider or purchase your products. Reinforce positive consumers, nurture undecided consumers, and identify barriers for negative responders.

Identify Barriers

Ask follow-up questions to uncover why consumers may have negative perceptions or low consideration, and address their concerns directly.

The Power of Zero-Party Data in Ads

  1. Better Targeting

    Improve targeting by asking custom questions in existing ads.

  2. Icon of a heart being lifted up

    Built-In Brand Lift

    Quickly understand if your ads move the needle on key brand metrics.

  3. Icon of a brain with circuits inside

    Privacy-Friendly Insights

    Learn more about the people who see your ads in a privacy-friendly way.

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