ViralGains’ Zero-Party Data Approach Fuels Record-Breaking First Half of 2024
Boston, MA — September 10, 2024 — ViralGains, a marketing platform that enables brands and agencies to discover, understand and nurture customers by leveraging the power of zero-party data in ads, recently saw its most successful first half (1H) in company history.
The company has seen a remarkable 20% year-over-year (YOY) growth compared to the first half of 2023, which itself was up 15% from the same period in 2022. This outstanding performance emphasizes ViralGains’ unwavering commitment to delivering innovative solutions and exceptional value to its clients, which has resonated in-market as evidenced by its growth trajectory among notable clientele. ViralGains has formed strategic partnerships with 46 of the Fortune 100 companies and 116 of the Fortune 500 companies, reinforcing its position as an industry leader.
Google’s recent announcement to delay the deprecation of third-party cookies might suggest a reprieve for marketers, but the necessity of a zero-party data strategy remains as crucial as ever. While the cookie may stick around a bit longer, consumer privacy concerns are not going away. Zero-party data, which consumers willingly share with brands, offers a direct and trustworthy way to gain insights without relying on assumptions or invasive tracking methods. As the digital landscape evolves, prioritizing zero-party data ensures that advertisers can deliver personalized, privacy-friendly experiences that resonate with their audience while future-proofing their marketing strategies against inevitable changes.
ViralGains’ recent collaboration with a global footwear and apparel brand highlights the trust brands place in their technology. By integrating branded surveys and quizzes into its existing ad campaigns, ViralGains gathered real-time consumer feedback on specific product lines, measured brand sentiment, and used VoiceAlike® AI to gather over 10 million inferred audiences. This approach doubled ad engagement rates and reduced wasted spend by focusing on interested consumers. The partnership demonstrated the power of ViralGains’ technology in driving meaningful consumer engagement and achieving significant business outcomes.
“Our record-breaking first half of 2024 underscores the growing demand for advertising powered by zero-party data,” said Brian Mulderrig, Senior Vice President of ViralGains. “We’re thrilled to build upon this momentum, advancing our mission to deliver privacy-friendly personalization that transforms consumer engagement into measurable business success for our brand and agency partners.”
About ViralGains
ViralGains is a marketing platform that enables brands and agencies to discover, understand and nurture customers by leveraging the power of zero-party data in ads through creative interactivity and audience-building AI solutions. Headquartered in Boston, with locations in New York, Chicago, Atlanta, and San Francisco, the company powers results for the most successful digital marketers and advertisers, including over 100 of the Fortune 500, nearly half of the Fortune 100, and half of the Fortune 10. For more information, please visit https://www.viralgains.com